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Cover Letters

First of all, send your cover letter (with or without resume) directly to the hiring manager who will read it. DO NOT make it a generic letter - you need a person to send it to.  This is very important.  Do some research.  Give the company a call and ask the switchboard operator who is in charge of the **** department (where you'd be working) - have them SPELL the name (so you get it right).  This is the very best person to send your letter to.  The person who would be your immediate boss or his boss.  Alternately, if you can't get that information, send it to SOMEONE in personnel - a name.  Lastly, if you strike out there, send it to the Department you'd like to work in. Even if you don't get the right name, getting a name almost guarantees the person will forward your information on to someone that has the qualifications to get you hired.

Who do I address it to?

If you are wondering whether you should use the person’s first or last name? That depends on the company culture. If you’re applying for a position with a relaxed, casual company, use the first name. For large corporate cover letters, it’s safer to go with the addressee's last name.

As a last resort, (and you really shoudn't do this unless you are desperate), you’ll need to write a cover letter 'to whom it may concern'. Never start a cover letter with "Dear Sir or Madam" - that is so stuffy and antiquated.

Keep it short and well written.  You don't need to say EVERYTHING.  A cover letter is mainly to grab attention for your resume. It will usually consist of 3 short paragraphs. 1) get their attention. 2) what you have to offer (synopsis of skills and important jobs). 3) How will you be an awesome fit for their company?  

How about the opening sentences?

1) There are a few different, effective strategies for your cover letter opening. You can highlight your achievements, show how well you know your prospective employer’s needs, or base the intro on your enthusiasm. Yes, it will involve some knowledge of the company. You will need to do some online or library research about what this company does, what they need, and how they operate. The Internet makes this so much easier than in the past!

2) You need to get the hiring manager exactly what she’s looking for. You have to show that you’re going to satisfy the company’s specific needs. The first sentence  must show that you’re an expert in your field or have the qualities to become one.  The remaining part of your cover letter second paragraph should be all about how your previous experiences will help your future employer. Employers want to know how your past experience will impact your future decisions.

3) Finally, tell them how much you are going to enjoy working for them. They want your future job to feel rewarding to you you you'll be more likely to stay with them for a longer period of time.

You can adapt this strategy to any kind of cover letter. If you are including a simple resume - give some specific jobs in the 2nd paragraph. Just a couple that really were interesting. If you are sending a blind letter (applying for a job that may or may not exist, not an advertisement), keep your letter more general in focus, but heavy on the "what I can do for you" stuff.

Many people don't feel they are good writers.  But you don't have to be a good writer to write a good letter. Make a list, parcel the list into the 3 paragraphs.  Use some compelling words - either from the advertisement you are responding to or related to what you did.  It's not that hard.  Write, rewrite, and rewrite again.  Make it perfect.  And tweak it for every employer.

The closing paragraph...

At the very end, tell the hiring manager that you’re looking forward to meeting in person. Sound confident, never sound desperate or needy.  You have a lot to offer THEM. Sign it 'Sincerely,' and your full name. If you don't like sincerely, you can sign any of the following:

• Thank you,
• Best regards,
• Kind regards,
• Sincerely,
• With best regards,
• Thank you for your consideration,
• Regards,
• Sincerely yours,
• Yours truly,
• Respectfully yours,

Make sure you end with your basic contact info...including your phone number, email and LinkedIn profile info. 

To PS or not?

As a bonus you CAN us a P.S....if you have something really compelling to ad.

In summary...here's the list of how to build a great cover letter: 

1. Create a professional header with your info.
2. Address the person you are writing by name.
3. Give relevant achievements to introduce yourself in the first paragraph.
4. Target the employer's needs and prove you can help in the second paragraph.
5. Explain why you want to join and convince the employer you want to stay in the third paragraph.
6. Use a call to action in the final paragraph. ASK for the interview!!!
7. Sign off with a proper formal closing and your full name.
8. Include one more achievement in the postscript to stand out.

All this and you should have lots of white space at the top and bottom of the page. Make it short enough it can be read in a few long seconds.